PSK.RO may set or read cookies and device identifiers when you use PSK.RO or visit a website, application or service that uses PSK Solution Services
1. SOME USEFUL INFORMATION ABOUT COOKIES AND DEVICE IDENTIFIERS
1.1. What is a cookie?
An "Internet Cookie" (also known as "browser cookie" or "HTTP cookie" or simply "cookie") is a small file of letters and numbers that will be stored on your computer, mobile terminal or other equipment of a user accessing the Internet.
The cookie is installed through a request issued by a web-server to a browser (eg Internet Explorer, Firefox, Chrome) and is completely "passive" (does not contain software, viruses or spyware and can not access the information on the user's hard drive). The cookie stores certain information (for example, your preferred language or web page settings), which your browser may retransfer to us when you access the web page again (depending on the life of the Cookie).
Cookies themselves do not require personal information to be used and, in most cases, do not personally identify Internet users.
1.2. What are the types of cookies?
There are several kinds of cookies. Their classification is made according to their life span, role and source, as follows:
a) Types of cookies depending on the lifetime
|Session cookies||they are temporarily stored in the cookie folder of the web browser for it to store them until the user leaves the respective web-site or closes the browser window (eg when logging in / logging out on a webmail account or social networks).|
|Persistent cookies||They are stored on the hard drive of a computer or equipment (and generally depend on the predetermined cookie life). Persistent cookies also include those placed by a website other than the one the user is visiting at the time – known as 'third party cookies' (cookies placed by third parties) – which can be used anonymously to memorize a user's interests, so as to deliver advertising as relevant as possible to users.|
b) Types of cookies depending on their role
|Strictly necessary cookies||These types of cookies are necessary for internet pages to function properly. Strictly necessary cookies allow you to navigate through the site and benefit from its features. Without these cookies, we will not be able to provide certain features, such as automatically redirecting to the least busy server or retaining your list. of desires.|
|Functional Cookers||Functional cookies record information about the choices users make and also allow us site operators to customize the site according to the user's requirements. For example, cookies can be used to save preferences related to the category / segment.|
|Performance and analysis cookies||These types of cookies offer the possibility to the operators of internet sites to monitor visits and traffic sources, the way in which users interact with the internet page or certain sections of the website. The information provided by the analysis cookies helps operators to understand how visitors use the sites and then to use this information to improve the way in which the content offered to users is presented.|
|Targeting and advertising cookies||These cookies may provide the ability to monitor users' online activities and establish user profiles, which can then be used for marketing purposes. For example, based on cookies, the products and services agreed by a user can be identified, this information subsequently serving to send appropriate advertising messages to that user.|
a) First party cookies vs third party cookies
Each cookie has a "responsible" (i.e. website/ Internet domain) who places that cookie.
First party cookies (first part) are placed by the Internet domain / website accessed by the user (whose address appears in the address bar of the browser). For example, if the user visits the www.psk.ro, and the cookie domain placed on his computer is www.psk.ro, then it is a first party cookie.
A third party cookie (third party) is placed by another Internet domain / website than the one accessed by the user; this means that the website accessed also contains information coming from a third-party website – for example, an advertising banner that appears on the accessed site. Thus, if the user visits www.psk.ro but the cookie placed on his computer has as domain doublecklick.net then it is a third party cookie.
- Some third party cookies that can be placed on the psk.ro.
optad360.com, google.com, smartadserver.com, teads.tv, contextweb.com, pubmatic.com, pubmatic.com, rubiconproject.com, openx.com, sovrn.com, appnexus.com, adform.com, appnexus.com, appnexus.com, lijit.com, openx.com, rubiconproject.com, sovrn.com, openx.com, contextweb.com, sovrn.com, lijit.com, gumgum.com, openx.com, openx.com, openx.com, pubmatic.com, pubmatic.com, pubmatic.com, contextweb.com, experian.com, adunity.com,
b) Built-in content (buttons, applications and social widgets)
Web pages allow the implementation of social buttons or widgets from a third party, which allow interaction with users with sites whose social buttons or widgets are implemented. The user's interaction with social buttons or widgets from a third party allows the third party to collect some information about that user, including the IP address, information from the page header and information about the browser.
c) How do targeting and advertising cookies work?
In general, data about Internet browsing activity are collected and analyzed anonymously. If this analysis reveals a specific interest, a cookie is placed on the User's computer and this cookie determines what advertisement the user will receive, which is called interest-based advertising.
Interest-based advertising is a way of delivering ads on the websites you visit and making them more relevant to your interests. Common interests are grouped according to the browsing activity previously carried out and users are served only advertising that suits their interests. In this way, advertising is relevant and as useful as possible.
Imagine you have accessed the car section on our website and read some articles. At the next online browsing, when you enter the Internet (on our page or even another internet page) to read, for example, a news article, you will be delivered as an advertisement an offer in the automotive field, and if your browsing habits would result that you are interested in a certain brand (for example if you have searched for several news articles with a certain car brand) you can receive advertising offers even with that car brand.
You will receive these specially personalized advertising messages, because you and other people like you have shown an increased interest in these services. In this way you can improve the web experience by reducing the number of ads that are of no interest.
1. WHAT TYPES OF COOKIES AND DEVICE IDENTIFIERS DO WE USE?
Below is the detailed list of cookies and device identifiers used.
Of course, you can set your browser to block the necessary cookies, but the Site may not work properly. Also, disabling other types of cookies (other than non-necessary cookies) could affect your operation or experience. when using the Site.
1.1. NECESSARY COOKIES
Strictly necessary cookies allow you to browse psk.ro.ro and benefit from its features. Without these cookies, we will not be able to provide certain features, such as automatically redirecting to the least busy server or retaining your list. of desires. Functional cookies record information about the choices you have made and also allow us to tailor the Site to suit your needs and requests.
1.2. FUNCTIONAL COOKIES
These types of cookies help us understand how users use psk.ro. We use this data only for the purpose of improving the Services and the performance of the Site.
1.3. PERFORMANCE AND ANALYSIS COOKIES
Here are some examples of how we use this data:
- Information regarding the section /sections of the Site visited more frequently to help us improve the browsing experience of users;
- Management and resolution of any errors in the operation of the Site;
- Design tests to improve the way the Site looks and works.
psk.ro uses Google Analytics, a web analytics service of Google Inc., headquartered in 1600 Amphitheatre Parkway, Mountain View, CA 94043, United States ("Google").
Analytics analytics services
Based on your consent, Google will analyze on our behalf how you use our website. For this purpose, we use, among other things, the Cookies detailed in the table above. The information collected by Google in connection with your use of psk.ro (for example, the referring URL, our web pages you visit, the type of your browser, your language settings, your operating system, your screen resolution) will be sent to a Google server in the United States, where it will be stored and analyzed; the corresponding results will be subsequently made available to us in an anonymized form. In this process, traffic data will not be assigned to the full IP address you are using. Moreover, Google is certified in accordance with the EU-US Privacy Shield standards, which ensure an adequate level of data protection with regard to the processing of data by Google in the USA.
You can withdraw your consent to web analysis at any time either by downloading and installing a Browser Plugin offered by Google, or by managing your consent through the cookie settings.
1.1. TARGETING AND ADVERTISING COOKIES USED BY PSK.RO
1.1.1. On-line advertising managed by PSK SOLUTION
PSK Solution operates several sites and applications in Romania. As part of a unitary strategy to promote the services of all sites / applications in Romania that are part of PSK Solution manages technologies for online targeting and advertising.
The list of websites that contain cookies and targeting technologies for advertising purposes administered by PSK Solution is available in Annex 1.
Cookies and targeting technologies (such as web beacons – small image files also known as clear gifs, pixel tags or single-pixel gifs, which allow, for example, the counting of users who have visited pages or who have opened messages sent by email) for advertising purposes implemented by PSK Solution allow us to collect data from people who use psk.ro, as well as other pages managed by PSK Solution.
This data is then aggregated to create segments of users classified by various categories, but without having concrete information on the identity of the users included in such segments. This data then allows us to provide users who correspond to these classifications with interest-based advertising or contextual advertising.
1.1.2. Third party advertising
Most of the ads you see on the Site are served by PSK Solution (including third parties acting on behalf of PSK Solution).
However, we also allow other companies to provide advertising materials and collect information through cookies or other similar technologies (third parties) included in the Site. Basically, these targeting technologies that accompany the displayed advertising messages that users see allow them to monitor how effective the displayed advertising messages are. Also, third-party partners who display advertising may also use other cookies that they have set on your device when browsing other websites. They use this data to know whether or not you have viewed a certain advertisement or to identify you in their database and to use this data later to serve you other types of advertising that would correspond to your interests.
We make reasonable efforts for the partners with whom we collaborate for the purpose of online advertising and who we allow to add an identifier or code to the Site to manage responsibly the personal data taken from our Site. However, we do not control how they process personal data, as they have their own rules and policies for processing personal data.
1.1.2. Social plug-ins
PSK.RO may use or implement plug-ins on third-party social networks. In general, your interaction is a good idea. with a plug-in allows the third party to collect some information about you, including your IP address, page header information and browser information.
PSK.RO implemented the following social buttons:
2. HOW CAN I STOP COOKIES?
Disabling and refusing to receive cookies can make certain sites impracticable or difficult to visit and use. Also, refusing to accept cookies does not mean that you will no longer receive / see online advertising.
It is possible to set your browser so that these cookies are no longer accepted or you can set your browser to accept cookies from a particular site. But, for example, if you are not registered using cookies, you will not be able to leave comments.
You can stop placing cookies by managing your consent through yourcookie settings. However, cookies cannot be disabled from this module as they are not available for the operation of the Site.
To understand these settings, the following links may be useful, otherwise you can use the "help" option of the browser for more details.
For cookie settings generated by third parties, you can also consult the site:
3. Useful links
If you want to know more information about cookies and what they are used for, we recommend the following links:
For more details on privacy issues, you can also access the following links:
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